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Oct 30, 2024

Technogym Opens London Flagship | Fitt Insider

October 29, 2024 - News Technogym is prioritizing consumer touchpoints. What’s happening: The Italian fitness equipment maker recently opened its first London flagship, a “wellness hub” complementing

October 29, 2024 - News

Technogym is prioritizing consumer touchpoints.

What’s happening: The Italian fitness equipment maker recently opened its first London flagship, a “wellness hub” complementing installs at Harrods and Selfridges department stores.

Smart integration. Showcasing its AI wellness screening Checkup and high-end equipment alongside regular fitness events, Technogym is tapping community for growth.

A global network, it counts wellness hubs in Milan, LA, Dubai, Singapore, and more.

Power play. Serving 70M daily users in 100K wellness centers and 500K homes, Technogym is pushing preventative health and performance to a hybrid customer base.

Touting new gains, Technogym posted a strong performance in H1’24, marked by an 8.7% revenue increase to €402.1M and a 15.4% rise in adjusted net profit.

Takeaway: Through innovation, partnerships, and community, Technogym wants to supply holistic wellness to consumers and facility operators. But with rival EGYM‘s recent raise and US expansion plans, the race to reshape fitness is on.

Frances Marcellin